Main Task Film Opening 'Depletion' - Evaluation Question Five

How did you attract/address your audience?:

1) We initially attracted our audience by utilising POV shots from the perception of Hayden, this allowed the audience to become more engrossed in our film opening as they are experiencing the action from a first-person perspective. 

The annotated screenshot below displays the methods in which this particular shot attracted our audience:  

2) We addressed our audience through our decision to create a character that was of a similar age (18) to our target audience, who possessed similar mannerisms to the viewer. (15-25). This made our protagonist relatable and familiar to the audience. 

3) The fast paced shots also attracted our audience, as our target audience are aged 15 and older (who stereotypically have a more limited attention span), and these fast paced shots keep their attention on the screen and the quick pace creates interest. I created a GIF which display's an example of our use of fast paced editing:

4) When our focus group watched our first rough edit, one of the members picked out that the 'injection scene and flashback' we originally had in our opening revealed too much too quickly and made it quite confusing for the viewer to interpret. Taking on board this feedback we removed this scene in order to make the introduction to the narrative slower and more ambiguous in order to attract our audience to watch our product. 

The annotated screenshot below displays the positives and negatives of using the following shot:

5) We decided to use ambient sound effects as an alternative to a music track; using a low robotic hum throughout, with loud foley recorded sounds of things such as doors slamming and keyboard typing, these broke the silence which scared the audience and kept them engaged; attracting our audience as it kept them hanging in suspense. We feel this attracted the audience more than music as this would detract from the continual action of the opening. 

6) We particularly attracted and addressed our audience of 'devoted action film enthusiasts' by incorporating all of the stereotypical action film conventions, that help make an action film successful. These include Chase Sequences, Physical Violence, Weaponry, Strong Protagonists and obvious 'Shady Antagonist'. 


7) We created a very interesting and attention-grabbing opening scene in order to attract and entertain an audience member; and because our film opening is exciting it may influence people to discuss it and share it, perhaps predicting the ending of the film. 

8) We addressed our audience through technological convergence when distributing our film, as we decided to upload it onto the social media platform YouTube. This means it's highly accessible to our target demographic, who can watch our film with ease on their tablets and smartphones.