Main Task Film Opening 'Depletion' - Evaluation Question Four

Who would the audience for your media product? 

I believe the target audience for our media project would be aged 15 and above; in particular between 15 and 25 as this age bracket, in accordance to the BFI statistical yearbook from 2014, make up the largest proportion of the UK cinema audience. (31%) Which means the likelihood of this target audience going to the cinema to view our film would be much higher. We also decided on this audience as our action film contains scenes of threat and violence which categorized our film into the classification of a certificate 15. Originally we also had shots that contained mild references to drug taking in flashback scenes that were featured in our rough edits, however, these have since been removed. 

We also chose this audience as if we were to distribute our film opening on streaming sights such as Netflix, their target demographic is within this age bracket. 

What classifies a film as a certificate 15?

• Theme: No theme is prohibited, provided the treatment is appropriate to 15 year olds.
• Language: There may be frequent use of strong language; the strongest terms are only rarely acceptable. Continued aggressive use of strong language and sexual abuse is unacceptable.
• Sex: Sexual activity and nudity may be portrayed but without strong detail. The depiction of casual sex should be handled responsibly. There may be occasional strong verbal references to sexual behaviour.
• Violence: Violence may be strong but may not dwell on the infliction of pain, and of injuries. Scenes of sexual violence must be discreet and brief.
• Imitable techniques: Dangerous combat techniques such as ear claps, head-butts and blows to the neck are unlikely to be acceptable. There may be no emphasis on the use of easily accessible lethal weapons (in particular, 
• Drugs: Drug taking may be shown but clear instructive detail is unacceptable. The film as a whole must not promote or encourage drug use.

-Retrieved from ScreenOnline March 6th 2017 - http://www.screenonline.org.uk/film/id/592478/

To display our desired audience I created the following video:

The following video was created to further explain the desired audience for our film opening: